This Privacy Policy is effective as of November 1, 2024, and shall remain in effect from that date forward. We reserve the right to amend this Privacy Policy at our sole discretion. Any material amendments will be communicated to you at least 30 days prior to the effective date, allowing you to review and, if necessary, opt out of continued use of our Services. Any other amendments or modifications will become effective immediately upon their publication on the Site. Users are strongly encouraged to review this page periodically to remain apprised of the most current version of our Privacy Policy. Furthermore, it is advisable for users to retain a printed copy for their records.

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Data Collection for Individuals Under the Age of 13

We affirm that we do not knowingly collect, process, or maintain personal data from individuals under the age of thirteen (13). If we become aware of inadvertently collected data, we will take prompt measures to delete it.

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Personal Information Provided by You

The personal information we collect depends on your interactions with us, the Services utilized, your choices, and the specific products and features accessed. Categories of personal information include:

• Names
• Phone numbers
• Email addresses
• Mailing addresses
• Debit/credit card numbers
• Birthdates
• Contact preferences
• Billing addresses

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Sensitive Information

With explicit consent or as permitted by law, we may process sensitive information, including financial data.

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Payment Data

For purchases through our Services, we may collect payment data, including your payment instrument number and security code. All payment data is stored by Shopify. Refer to the Shopify Privacy Notice for more information.

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Accuracy of Provided Information

You represent and warrant that all personal information you provide is true, complete, and accurate.

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Information Automatically Collected

When you access, use, or navigate our Services, we automatically collect device and usage information such as IP address, browser characteristics, operating system, language preferences, referring URLs, device name, country, location, and technical data. This information is used primarily for security, operational integrity, analytics, and reporting.

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Technologies We Use

Our website uses certain tracking technologies to enhance user experience, monitor website performance, and gather insights into user behavior. Some of these technologies are provided by our hosting platform, Shopify, and others are implemented directly by us. Below, we detail the specific trackers and their functions on our site.

• Amplitude
  Amplitude is an analytics platform that helps us understand user behavior on our website. It collects data on how users interact with our site, such as page views, button clicks, and navigation patterns. This data is anonymized and used to improve site features and enhance user experience.
• Cloudflare
  Cloudflare is a service we use to enhance website security, prevent fraud, and optimize website performance. It helps protect our site from malicious attacks, including Distributed Denial of Service (DDoS) attacks, and accelerates page loading times by caching content. Cloudflare may collect anonymized data related to user IP addresses and device information to perform these functions.
• Google Analytics
  Google Analytics allows us to collect and analyze data about site traffic, user interactions, and conversions. This service helps us understand how users navigate through our site and which content they engage with the most. All data collected by Google Analytics is anonymized and aggregated, meaning it does not directly identify individual users.
• Google Tag Manager
  Google Tag Manager is a tool that allows us to manage and deploy marketing tags (small code elements) on our website without having to modify the code manually. It enables us to implement various tracking technologies and monitor their performance. Google Tag Manager itself does not collect any personal information, but the tags it manages may.
• jsDelivr
  jsDelivr is a Content Delivery Network (CDN) that we use to load website resources, such as JavaScript libraries, more efficiently. This service allows for faster page loading by delivering content from servers closest to the user. jsDelivr may collect anonymized usage data to optimize performance.
• Klaviyo (SMS Marketing)
  Klaviyo is an SMS marketing platform we use to manage and send text message communications to users who have opted in to receive messages from us. Klaviyo may track engagement with SMS messages and actions taken on our site in response to these messages. This data is used to personalize and improve our SMS communications and is not shared with third parties.

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How We Use This Data

The data collected through these trackers is used solely for site functionality, security, performance, and user experience optimization. We do not use tracking data to identify individual users personally, and all collected data is anonymized and/or aggregated.

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Managing Your Privacy Preferences

Users can control the collection of tracking data on our site by adjusting their browser settings or using privacy tools to block or manage cookies and trackers. Please note that disabling certain trackers may affect your experience on our site

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Use of Cookies and Similar Technologies

We utilize cookies, web beacons, pixels, and similar technologies to gather information.

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Log and Usage Data

Log and usage data include service-related, diagnostic, usage, and performance information collected automatically when you access or use our Services.

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Device Data

Device-specific information is collected, such as IP address, device and application numbers, location, browser type, hardware model, internet service provider, and system configuration.

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Location Data

Location data, precise or imprecise, is gathered based on device type and settings. You can opt out by disabling location settings.

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Purpose of Processing Your Information

We collect and process your information for various purposes essential to providing, improving, and administering our Services. These purposes include:

• Account Creation and Authentication
• Service Delivery
• User Inquiries and Support
• Administrative Information
• Order Fulfillment and Management
• Feedback Requests
• Marketing and Promotional Communications
• Targeted Advertising
• Protection of Our Services
• Usage Trend Identification
• Evaluation of Marketing Campaigns
• Protection of Vital Interests

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Your Privacy Rights

You possess certain privacy rights under applicable laws, including:

• Right of Access: You may request access to your personal data.
• Right to Rectification: You may request that we correct any inaccurate or incomplete personal data.
• Right to Erasure: You may request the deletion of your personal data where applicable.
• Right to Restrict Processing: You may request the restriction of processing your data under certain circumstances.
• Right to Data Portability: You may request to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Withdraw Consent: You may withdraw your consent at any time where we rely on your consent to process your data.

For further inquiries or to exercise your privacy rights, please contact us at legal@human--error.com.

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Legal Basis for Processing Your Personal Information

We process personal information based on the following legal grounds in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable privacy laws:

• Consent: When you provide explicit consent for specified purposes, with the right to withdraw at any time.
• Contractual Obligations: Where necessary for fulfilling our contractual obligations to you.
• Legitimate Interests: For our legitimate business interests, provided that they are not overridden by your rights and freedoms.
• Legal Obligations: Where we are required to comply with legal obligations.
• Vital Interests: To protect your vital interests or those of another individual.

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Privacy Rights by Jurisdiction

For Individuals in the EU or UK:

We process your data in compliance with the GDPR. Your rights include:

• Right to Consent: You may give or withdraw consent for data processing at any time.
• Right to Contractual Performance: Data necessary for fulfilling a contract will be processed accordingly.
• Right to Legitimate Interests: Data processing for legitimate interests, balanced against your fundamental rights.
• Right to Legal Obligations: We may process data to comply with legal requirements.
• Vital Interests: Data may be processed to protect vital interests.

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For Individuals in Canada:

Data is processed based on express or implied consent. In some cases, exceptions may apply without requiring consent under applicable Canadian law.

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Disclosure of Your Information

We may share your personal information with the following entities:

• Vendors, Consultants, and Third-Party Service Providers: These parties assist us in delivering our services.
• Business Transfers: In the event of a merger or sale of our business, personal data may be transferred.
• Affiliates: We may share information with our affiliates.
• Compliance: To comply with applicable laws and safeguard our legal interests, we may disclose personal data.

We will not share your personal data with third parties unless required by law, to protect vital interests, or with your explicit consent.

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Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law, whichever is longer. Once this period has elapsed, your data will be securely deleted or anonymized.

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Data Security

We implement robust measures to protect your data. However, no method of transmission over the internet or electronic storage is completely secure. As such, we cannot guarantee absolute security, and you agree that we are not liable for any unauthorized access, disclosure, or theft of personal data unless caused by our gross negligence.

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Your Rights as a California Resident Regarding Personal Information

California residents have rights under the “Shine The Light” law, including requesting information about personal data disclosed for marketing purposes. Additionally, you have rights under the CCPA, including the right to opt out of the sale of your personal data.

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Virginia Consumer Data Protection Act (CDPA)

Residents of Virginia have specific rights under the CDPA, including access, correction, deletion, and opting out of data use for targeted ads.

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Do-Not-Track (DNT) Feature and Online Tracking

Currently, there is no standard for DNT signals. We do not respond to DNT signals but will update this notice if standards change.

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Notice of Privacy Notice Updates and Compliance

We may update this notice to reflect changes in practices or legal requirements. Material changes will be communicated prominently or directly.

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Contact Information

For inquiries, contact us via email at legal@human--error.com.